America Online Gluten-free Market Grew 121% In 2009 - See Why The U.S. Is Now The Chef!

Previous research in the demand for gluten-free line for U.S. analyzed both research in English and Spanish speakers, but found that the queries in English language research massively overshadowed. For this reason, only American English - French research will be analyzed here.


Since the data table you notice that the 50 conditions GF for Google in November 2009, the Americans (query English) have increased considerably over the years. In particular, between November 8 (3793400) and February 9 (8388000) - looking for a month, the conditions for the GF Google has grown an astonishing 121 percent!

U.S. Group GF absolute search volume monthly (November) and increases

GF Group .......... 2008 ................ 2009 .................% change the volume

Generic GF ........ 2414000 5393300 ....... .......... 123%

Gluten-free diet ........ .......... 160 600 355 000 ............... 121%

GF Recipe ......... ........... ............... 226 600 767 400 239%

Celiac disease ................. 796 500 .......... ..............- 693 100 13%

Wheat free ........ 150 600 .......... 347000 .............. 130%

Locations ........... 45 100 ............ 67 600 ................. 50%

Some foods .... 273 200 ......... 764600 .............. 180%

When the 50 monthly searches are divided into seven sub-categories (see above) can be seen that each of the groups received a similar increase (from the conditions of celiac disease). The largest category (generic terms GF) has changed from nine terms (2414000 searches) accounted for 59% of the top 50 search terms for 9 (5393300 searches) accounted for 64% of the top 50. This represents an increase of 123% of this division last year!

The second group (Celiac Research) fell in the investigation of six terms (796 500) to four terms (693 100) - a 13% reduction in volume. The two largest increases have been the group recipe gluten (226 600 767 400 a - up to 239%) and specific foods GF (273 200 764 600 - up 180%). The importance of this change is that after the global financial crisis, it seems that many more people are looking for ways to make items at home and buying GF products in detail specific GF. Both were strong specific foods GF bread (245,000 records), followed by flour (123 500), complimentary newspaper (67 600) and a large number of individual finished food such as pizza, cake, chocolate and biscuits.

An important indicator for market maturity is the change in the proportion of the seven groups that make up the top 50 search terms. Previous research has shown that the developed countries on good agricultural practices "Celiac Research" shows a different pattern in the proportion of these groups. This is the group of generic drugs without gluten was still about 60% of the 50 investigations conducted celiac group with 20%.

With the big jump in searches for all years, the proportion of these groups share changed significantly. For America, from the generic group increased by 5%, while the celiac group fell from 20% to 8%. There was also a slight increase in proportions recipe GF and GF foods. By comparison, Australia (a more celiac research that America in 2008) the largest group GF in 2009 is 60%, and the group is celiac to 11%. The online application in the Australian market has undergone a change very similar, as has happened to American proportions. The most remarkable is that Australia Australia generic group to be stuck at 60%, while his research group celiac fell 17% to 11% over the year.

Previous Pages gluten compares the different countries, leading gluten-free research has shown that over the past five years the trend research related to celiac disease has been relatively flat compared to the sharp increase of gluten-related research. This is in line with the changes taking place in the top 50 in group proportions.

Long-term trends

The trend of "gluten free" only after research on Google shows a time of steady growth and very similar patterns of annual growth for 2005 and 2008, however, 2009 shows a very different trend. Traditionally, there has been a steady increase in the volume of searches from January to December with a slight stagnation in the middle of the year (summer). For 2009, there was a very long period of zero growth between May and October, with a strong rally from October to December.

January-December volume growth rate of the search terms "GF" was: 2006 (53%), 2007 (38%), 2008 (38%) and 2009 (58%).

It should be noted that each of these years saw an extraordinary increase in December and a particularly important in 2009 (22% between October and December). It seems that "Christmas shopping" for buying American products to GF friends and family took off in late 2009.

Seven of America's leading gluten-term trends

For the seven major research groups to quantify the main "celiac disease" and "no wheat research has remained the same over the past five years," gluten-free restaurants has increased in popularity since May 2008.

Four groups, who have enjoyed similar growth in HI are gluten free the generic "search" gluten-free recipes, "" research and gluten-free diet ", a special gluten-free". "Generic GF from two terms are approximately 50% of the whole group, which, like the group as a whole represent 60% of the GF-related research. Gluten-term growth, stability is the most important indicator of growth rapid and steady the entire market.

CONCLUSIONS

Gluten American Free online application grew the fastest of the four major high-end demand for gluten-2008 countries. Because America is the largest with absolute looking for gluten-free products in the world, this strong growth after the peak of the global financial crisis is very rewarding for celiac and gluten intolerant people.

High rates of research and effective demand (the volume of physical sales) in the United States is likely to increase the awareness of celiac disease, raise prices and increase the diagnosis of gluten-free market worldwide.